What is CX? Customer centricity (CX) can be defined as a business strategy that translates into a way of thinking and working, and a way of seeing the world. As technology improves, products and services are easier to reproduce. CX has become an important strategy to differentiate in the market and improve customer lifetime value…
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Product sales: Marketing the most valuable brand in the world as at 2022
Following my role at a gallery, print workshop, and specialty book store, and following my time working at a national book chain, I worked as a digital developer and designer for a consumer electronic product distribution company that sells one of the most valuable brands in the world. Here’s what I learnt. The significance of…
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My experience selling and marketing books for a national book chain
My experience working for a national book chain allowed me to further develop my love of books and enjoyment of reading, and enhanced my understanding of the book sales industry. In terms of selling books, I held two part-time, client-facing jobs as a student before my first full-time role. Firstly, I worked as a cashier…
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Agile workplace: Client Experience (CX) in a full-stack squad
There are many articles about Agile, but this one is about describing it in my own words, how I’ve come to understand it and my own experience with it. What is Agile? Agile is a philosophy and methodology. It is a way of working, in which a team of individuals from various disciplines come together…
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My top VIA Character Strengths
Christopher Peterson and Martin Seligman, the founder of Positive Psychology, developed the VIA Character Strengths Survey as a psychological assessment designed to identify an individual’s core character strengths from a list of 24 strengths. Furthermore, they organized these strengths into six broad categories known as virtues: Wisdom, Courage, Humanity, Justice, Temperance, and Transcendence. Viacharacter.org defines…
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